What's the Big Idea?

What's the Big Idea? is the second episode of the first season of Superior Donuts which was aired on February 6, 2017. It was written by Betsy Thomas and directed by James Burrows.

Summary
Franco asks Arthur to incorporate new ideas for Superior Donuts, but Arthur dismisses them all. Despite Arthur's strict teachings, Franco creates a sriracha-flavored donut, which becomes a hit. A jealous Arthur then tries to create a pickle-flavored donut, but both Randy and Tush find it disgusting. Meanwhile, Maya complains that the donut shop has no Wi-Fi service, but she and James discover that they can steal Wi-Fi from the dry-cleaners owned by Fawz. Fawz soon finds out and puts up a password. The group agrees that without Wi-Fi, they are more social, only to find out that Arthur has just decided to install free Wi-Fi in the shop.

Main

 * Judd Hirsch as Arthur Przybyszewski
 * Jermaine Fowler as Franco Wicks
 * Katey Sagal as Randy DeLuca
 * David Koechner as Carl Tushinski
 * Maz Jobrani as Fawz
 * Anna Baryshnikov as Maya
 * Darien Sills-Evans as Officer James Jordan

Guest

 * Cathy Shim as Millennial Customer
 * Eddie Mujica as Hipster Customer
 * Cathy Shim as Millennial Customer